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Donny Deutsch with CosmoGirl Intern
Photo by:Michael Edwards
Donny Deutsch
On CNBC’s The Big Idea With Donny Deutsch, Donny Deutsch interviews celebs to reveal their secrets to success. But before he was a TV personality, Donny was a business star himself. In his late 20s, he took a risk and ventured into TV ads, transforming his father’s print ad agency into what became the billion-dollar advertising powerhouse Deutsch Inc. As a double major in economics and broadcast journalism, I find Donny as inspiring as his guests. Here, he gives you tips for turning your big idea into a reality.

DON’T GET DISCOURAGED

"My father fired me the first time I started to work for him because he saw that I wasn’t passionate about the business. It was very humbling. But it was a good wake-up call because it really made me assess things. It’s in the times you get fired, or don’t get the job — the big disappointments — that you grow."

TRUST YOUR GUT

"Whenever something’s different or new, people will say, ‘No, no, no.’ But listen to your gut; it tells you what to believe. Say you’re a fashion designer and you think everything’s going to be pink next season, but everyone else says blue. Put pink out there anyway. If you go with blue, you won’t be true to yourself and you’ll be unhappy. Even if your gut is wrong, you’ll feel courageous for having done what you believe in."

GET CREATIVE

"Some Pontiac dealers were looking for an agency to do their TV campaign. We had no experience in TV yet, so we came up with a fun stunt. We sent them car parts every hour — a steering wheel with a note that read, ‘We’ll steer you in the right direction,’ a headlight with, ‘We’ll give you bright ideas.’ To get in a door that won’t naturally open for you, you have to think outside the box."

SUPPORT OTHERS

"You have to care about other people’s success as much as your own. They’re not just there to serve your goal. Be sensitive to everyone’s needs and understand what motivates them — love, money — and then set the environment so that everybody can win collectively."

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